Defining the problem and objective
What is the objective that needs to be achieved?
At the start of the project, specify
- What is the problem that needs to be solved? A clear description of the initial situation and the problem is needed here.
- What should be achieved after the open innovation project?
Experience shows that this objective can be subdivided into 3 areas:
1. Innovation: Develop creative ideas for a problem
2. Marketing: Generate visibility of an issue
3. Search for people: Identify creative minds
Above all, be aware that community building and networking in the digital world is a key objective. The networked community can be an important start point for your own digital business model.
Further reading and sources
Vanhaverbeke, W. (2017): “Managing Open Innovation in SME”, Cambridge University Press, 2017
de Beer, J., McCarthy, I., Soliman, A., Treen, E. (2017): “Click here to agree: Managing intellectual property when crowdsourcing solutions”, Business Horizons, Volume 60, Issue 2, March–April 2017, Pages 207-217
Seja, c., Narten, J. (2017): “Creative Communities, Ein Erfolgsinstrument für Innovationen und Kundenbindung, Springer Gabler, Springer Fachmedien Wiesbaden GmbH 2017
Gassmann, Oliver (2013): “Crowdsourcing. Innovationsmanagement mit Schwarmintelligenz. Interaktiv Ideen finden, kollektives Wissen effektiv nutzen. Mit Fallbeispielen und Checklisten.”, Carl Hanser Verlag München.
“Intellectual Property Agreement Guide IPAG”, UNIKO and ncp.ip
Füller, J., (27 June 2012): “Die Gefahren des Crowdsourcing”